KARIPAP IN UNITED KINGDOM

 

Mr Din is the main behind Rassa Restaurant. Born in Senggarang, Batu Pahat, Johor. With a big ambition and little money, he hopes this little beauty will grow huge on this little island so that everyone will get to eat and enjoy his little curry puff/karipap.

Curry puff, a simple tasty snack is loved by everyone of all ages in Malaysia. It is popular choice for breakfast or as an afternoon snack. In Malaysia, curry puff can be found at many stores, especially at Malay, Chinese and Indian food stalls, public markets and trendy café. Curry puff is a small pie thick curry potatoes in a pastry shell. Some might find it similar to Cornish pasty, Indian samosa or Mexican empanada.

Rassa curry puff /karipap, is an authentic, yummilicious Malaysian little pasty.  In Manchester, the hearts of Great Britain discover A little Taste of Malaysia. Due to the curry puff’s little size, simplicity and universal appeal, it has quickly become massively popular outside Malaysia and widely available throughout the South East Asian region especially in then little island Singapore and Thailand.

This shop does a delivery service around 5 miles radius from Manchester city centre and enquiries can email to mau.rassa@gmail.com.

In my opinion the founder of Rassa curry puff creates a new phenomenon for people in Great Britain. He also found that consumer preference for snacking, and the savoury snack market has been growing steadily in UK. So he takes this as an advantage for him to start a Rassa curry puff in UK. He also believes with the universal appeal that curry puff has shown in the South East Asina Market, breaking into the UK market will not be an impossible dream.

Now Rasssa is positioning itself as an attractive savory snack option using tagline: A little Taste of Malaysia.

www.alittletasteofmalaysia.com