Three Top Polo Brands in The World

                      

Ralph Lauren Corporation.

Is an American, publicly traded holding company headquartered in New York City. The company through its subsidiaries, design, markets and sells luxury men’s, women’s and children’s apparel, accessories, fragrances and home furnishing to customers worldwide. Ralph Lauren began with 1967 founding by Polo Ralph Lauren Company by American designer Ralph Lauren.

Founder of Ralph Lauren Corporation, Ralph Lauren, American fashion designer, philanthropist, and business executive. January 2015, Forbes estimates his wealth at $8 billion, which makes Ralph Lauren the 155^th richest person in the world. 

The company entered the European market and went international in 1981 with the opening of a store on New Bond Street in the West End of London, England.

Ralph Lauren Corporation also manages several other brands, including Ralph Lauren Black Label, Ralph Lauren Purple Label, Ralph Lauren Blue Label, Lauren Ralph Lauren, Club Monaco and Chaps.

The company launched its official website and online shop in 200 as polo.com by RL Media cooperation between Ralph Lauren and NBC.

By 2007, Ralph Lauren had over 35 boutiques in the United States and other international locations in London, Milan, Tokyo and Moscow.

In 2010, a Ralph Lauren store opened in Paris.

U.S Polo Association 

Official brand of the United State Polo Association (USPA), the governing body of the sport of polo in the United States. The Association’s trademarks and logos registered worldwide are managed by USPA Properties, Inc. a wholly owned subsidiary of the USPA. 

The brand incorporated in 1981. It provides consumers with branded apparel, accessories, luggage, watches, shoes, small leather goods, eyewear and home furnishing. Products are available in more than 135 countries at independent retail stores, department stores and U.S Polo Assn. brand stores. 

DIFFERENCE BETWEEN RALPH LAUREN AND U.S POLO ASSN.

Many people are confused between these two brands. People will ask whether U.S Polo Assn.  brand is under Ralph Lauren. The answer is NO. These two brands are not having any related at all, except for their logos.

Actually I also do not know that, Ralph Lauren and U.S Polo is a different company. I thought they are same. I am sorry for my mistake.

The brand U.S Polo is actual the brand of the association that runs the sport and is essentially a cheaper version Ralph Lauren. But both of the company sell a quality clothes at great prices. Ralph Lauren’s polo logo is a single polo rider on a horse with his mallet high in the air, while U.S Polo Assn. logo is more complex. There are two players on their horses, one player’s mallet is in the air, while the other’s lower towards the ground.

U.S Polo Assn. Graphic Shirts will have U.S Polo Assn. clearly printed on the shirt. This wording is also located on the inside tag of the clothes. Ralph Lauren will have Ralph Lauren printed on the label.

What about polo santa Barbara?

Santa Barbara Polo & Racquaet Club, founded in 1911, is the third oldest United States Polo Association (USPA).

Santa Barbara Polo & Racquaet Club's collection of feminine and masculine, elegant ready to wera fashion caters largely to women and men between 20-40 years of age. in the past year, a dedicated team of designers brought almost two decades of experience from high street fashion has created the pioneers to streamline the collection and give it a new brand direction and designs that capture the essence of Asia's urban women and men.

(http://www.newsarawaktribune.com/news/865/Santa-Barbara-Polo--Racquet-Club-opens-second-flagship-boutique-outlet/ ).

All three companies compete each other in order to attract their customers. Some people prefer Ralph Lauren some others not. it depends on the loyalty of a customer. For me when I buy new product I do not state to certain brand. I will choose a product based on design a quality of material. I had a product from U.S Polo Assn. and Santa Barbara Polo & Racquet Club. I choose that brands because it is different from others and the price is quite cheaper (discount). 

Here are some products from Polo's brand:

 More information, can click:

http://investor.ralphlauren.com/phoenix.zhtml?c=65933&p=irol-irhome   

http://my.uspoloassn.com/ 

http://www.sbpolo.com/Default.aspx?p=dynamicmodule&pageid=394301&ssid=316528&vnf=1

KARIPAP IN UNITED KINGDOM

 

Mr Din is the main behind Rassa Restaurant. Born in Senggarang, Batu Pahat, Johor. With a big ambition and little money, he hopes this little beauty will grow huge on this little island so that everyone will get to eat and enjoy his little curry puff/karipap.

Curry puff, a simple tasty snack is loved by everyone of all ages in Malaysia. It is popular choice for breakfast or as an afternoon snack. In Malaysia, curry puff can be found at many stores, especially at Malay, Chinese and Indian food stalls, public markets and trendy café. Curry puff is a small pie thick curry potatoes in a pastry shell. Some might find it similar to Cornish pasty, Indian samosa or Mexican empanada.

Rassa curry puff /karipap, is an authentic, yummilicious Malaysian little pasty.  In Manchester, the hearts of Great Britain discover A little Taste of Malaysia. Due to the curry puff’s little size, simplicity and universal appeal, it has quickly become massively popular outside Malaysia and widely available throughout the South East Asian region especially in then little island Singapore and Thailand.

This shop does a delivery service around 5 miles radius from Manchester city centre and enquiries can email to mau.rassa@gmail.com.

In my opinion the founder of Rassa curry puff creates a new phenomenon for people in Great Britain. He also found that consumer preference for snacking, and the savoury snack market has been growing steadily in UK. So he takes this as an advantage for him to start a Rassa curry puff in UK. He also believes with the universal appeal that curry puff has shown in the South East Asina Market, breaking into the UK market will not be an impossible dream.

Now Rasssa is positioning itself as an attractive savory snack option using tagline: A little Taste of Malaysia.

www.alittletasteofmalaysia.com

Six Principles Sun Tzu (The Art of War) & The Art of Business

http://www.suntzustrategies.com/resources/six-principles-of-sun-tzu-the-art-of-business

History of “The Art of War”

The Art of War is an ancient Chinese military treatise dating from the 5^th century BC by strategist Sun Tzu, Master Sun. the Art of War has been applied to many fields outside of the military. Much of the text is about on how to fight wars without actually having battle. It gives tips on how to outsmart one’s opponent so that physical battle is not necessary. There are business book applying its lesson to office politics and corporate strategy. Many Japanese companies make the book required for their key executives. The book also popular among Western business management, who have turned to it for inspiration and advice on how to succeed in competitive business situations.

In the book, there are many quotes that can give inspire to businessman:

1.    “Generally in war, the best policy is to take a state intact; to ruin it is inferior to this….For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.”  Sun Tzu

(It means capture your market without destroy it. A company can do  several ways, like attacking parts of the market that are under-served or by using subtle, indirect, and low key approach that will not draw a competitor’s attention or response.)

2.    “An army may be likened to water, for just as flowing water avoids the heights and hastens to the lowlands, so an army avoids strength and strikes weakness.”  Sun Tzu    

( It means avoid competitor’s strength, and attack their weakness. A company should focus on the competitor’s weakness, which maximize your gains while minimizing the use of resources and it can increase the profits.)

3.    “Know the enemy and know yourself; in a hundred battles you will never be in peril” Sun Tzu 

(Use knowledge to maximize the power of business intelligence. In order to exploit your competitor’s weakness, it require of understanding of their executives’ strategy, capabilities as well as similar depth of knowledge of your own strength and weakness. It also important to understand the overall competitive and industry trends occurring around you.)

4.    “To rely on rustics and not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues.” Sun Tzu                

(Reduce the time when making decision, develop products and service customer but do not in hastily, it requires preparation. Think through and understand potential competitive reactions to your attacks.)

5.    “Therefore, those skilled in war bring the enemy to the field of battle and are not brought there by him.” Sun Tzu

(It means shaping your opponents by changing the rule of contest and making competition conforms to your desires and your actions. It also means taking control of the situation away from your competitors and put it in your hands.)

6.    “When one treats people with benevolence, justice and righteousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.” Sun Tzu

(It means develop your character as a leader to maximize the potential of your employees.)

Founder of Bonia Group Berhad

Mr. Chiang Sang Sem

Fashion design is the art of application of design and aesthetics or natural beauty to clothing and accessories. From the early years of 21 century, fashion industry has become a well-known global industry for many ages and the consumer behavior of the new era has a high-taste and extremely demand in fashion. The establish brand Malaysia product known as Bonia has become one of the international brand products. Bonia Group was founded by an entrepreneur named Mr. Chiang Sang Sem and he is a Group Executive Chairman of the company at the moment. He started the business in designing, manufacturing, marketing, retailing and distribution in high-fashion branded leatherwear, footwear, men’s apparel and accessories. His involvement in leather industry span a period over 30 years. He possesses in-depth knowledge, skills and expertise in all aspects of the leatherwear trade. Mr. Chiang is responsible for the overall business development and formulating the Bonia Group’s strategic plans and policies. The company’s images of producing their high-quality products meet all kinds of criteria which are classy, contemporary, elegant, glamorous and sophisticated.

Mr. Chiang travels extensively to Italy, Germany, France, Japan, Hong Kong, Taiwan, China, Bangkok, Vietnam and Indonesia in order to ensure the company is very much in line with the trends of fashion and technological changes in leatherwear and fashion accessories industry. He did it successfully as the company mission is to be recognized as an internationally luxury brand with excellent customers satisfaction. The most important thing is the company has to achieve their own Vision 2015 as the Bonia Group will have the most desirable brand in fashion industry which will be relevant to all generations. Bonia is internationally recognized as a leading high-fashion brand, designing exquisitely-craft luxury goods made with the finest materials. It is one of the most successful Malaysia brands with international recognition. The materials that being use to produce a high-quality products are made from Italy. Mr. Chiang visited the Leather Trade Fair in Bologna, Italy in 1977 and he was inspired by the artwork of Giambologna and finally registered BONIA as a brand name. The Bonia Group is an expert in producing a high quality handbags and luggage at the moment.

After 15 years of struggling in fashion industry, Mr. Chiang decided to take a next big step with the introduction of other fashion (ciri2). There are menswear, timepieces as well as eyeswear. This is one of the Bonia Group strategic movement of which the company comes out with a variety of products instead of producing a leather handbags and luggage. Bonia Group has a network over 883 sales outlets and 103 boutiques throughout the world. Many countries has a Bonia outlets and there are including in Malaysia, Singapore, Vietnam, Indonesia, Myanmmar, Japan, Taiwan, China, Thailand, Brunei, Saudi Arabia, Syria and Oman. This high-fashion brand product has served the entire Asia area at the moment. The Bonia headquarter is in Kuala Lumpur, Malaysia. The brand name is already listed in the Main Board of Bursa Malaysia in 1994.

Bonia designs are Italian inspired and each piece is tastefully created with the finest quality materials by skillful masters. Bonia has collaborated with the Italian designer, Studio Pelletteria Alessandra of Italy as one of the strategic business alliance. Besides that, in 2003, Bonia expands into Thailand as the expansion is part of the brand strengthening strategy to become the leader in the Asian fashion accessories industry. The company has to move on into a next step by not only expand and diversify into bigger markets but also to venture itself up for the demand for higher quality products and more sophisticated designs of the international caliber. Thus, this wills increasing the fashion-conscious consumers bodes well for the future of the BONIA brand. In addition to its flagship label of Bonia, the company is also behind the successful brands such as Sembonia and Carlo Rino.

Mr. Chiang inspired me very well who fortuities we have to be patient on whatever we are doing. He started his journey since 1974 by travelling to the Europe and Asian countries in order to find the suitable high quality leather for his products. After that, he continues searching and learning as well as making good relationships with the foreign designers from all over the world. From here, he learns a lot and he started to spread out his business into the international level. Bonia outlets nowadays have become the leading brand products in Asia and the company’s mission is to conquer the globe.

more informations click:
https://whitewench.wordpress.com/

http://www.bonia.com/our-history 

Step for Online Marketing Strategy

Here are some steps to online marketing as online marketing is the most effective way to increase sales.

1. Content Marketing

Content marketing is the foundation of this strategy. Creating high-quality, actionable, and useful content is not an option anymore, it’s a necessity. If you want to be perceived as a company with in-depth knowledge and expertise of your industry, you need to create high quality content that addresses the problems and questions of your target customers.

This includes creating content for your own blog, guest blogging on other established blogs in your niche or a niche that complements your industry. Target the blogs where you can engage your potential customers.

Take your content right where your audience is. Get active on forums and discussions websites like Quora, LinkedIn groups, Twitter and any other platforms where you can talk directly to your customers. Share your content on social networks, create engaging and educational email courses, and write eBooks and Whitepapers on industry issues.

Make sure everything you know about your industry is out there in the form of your content.

2. Reputation Management

You’ve created a great blog with high-quality content. You have also been featured on high-traffic blogs in your niche. You have traffic flowing in to your website from different sources.

But when a customer decides to visit your outlet or buy from you online, what does he do first? He looks for reviews about your company.

Generating positive reviews and maintaining a strong online reputation is crucial, especially for local bricks and mortar businesses.

Research shows that dissatisfied customers are twice as likely to write an online review as compared to satisfied customers. So even if you have lots of happy clients, your reputation can be tarnished by just a few unhappy customers, because they speak out more often.

To counter this, make sure you have lots of happy client reviews on the web. Your reputation is at stake here and, with it, thousands of dollars in potential sales.

I personally recommend automating this reputation management process with Reputation Loop, a smart online reputation management tool.

3. Influencer Outreach and Networking

Every niche or industry has certain influencers who command respect and enjoy a large following. They’re perceived as the ultimate industry experts and their opinion holds a lot of weight. Your target, as a local business, should be to get in the good books of these influencers. Even a few words of endorsement from influential figures in your industry can skyrocket your reputation, credibility and sales figures.

There are different ways of getting in their radar. For local bricks and mortar businesses, the best thing is to associate with the influencers in real world. But to do that, you’d first need to engage with them in the online world.

You can start by following their Twitter account and joining their blog’s mailing list. Tweet the different posts from their blog (don’t forget to tag them), comment on their posts and respond to their Tweets. Do this for a while so they start recognizing you. You can then invite them to your outlet or offer them something complementary (even if that means sending a gift through a courier service).

You need to invest time and energy in building your network and engaging the influential figures in your industry. These relationships can pay back dividends

4. Email List Building

If you’re not building an email list, you’re not building your business (even for a bricks and mortar business). In this age of competition, where companies are approaching customers through multiple channels, you need to engage your customers regularly even when they’re not buying from you. Keep reminding them about your presence and stay in touch with them through informative emails, exclusive offers and discounts.

Make sure your website and blog are optimized for email conversions. Place email opt-ins on multiple prominent locations of your website. Use pop-ups and free giveaways to seduce your visitors.

5. Offer Ecommerce and Online Shopping

If you’re currently not offering online shopping options on your website, seriously consider doing so. The global ecommerce growth, thanks to smartphones and tablets, is reaching unprecedented heights. Just recently, the Chinese ecommerce giants Alibaba made more than $9 billion sales in one day. Even local customers are much more likely to buy from your online store as compared to previous years.

6. Facebook Advertising

If there’s one paid advertising mode that I’d gladly recommend any day of the year it has to be Facebook advertising. It’s by far the most economical, targeted, and effective paid advertising mode especially for local small businesses. You can choose your target audience based on interests, age groups, location, Liked pages and many others criteria.

It’s most effective for boosting your list building activities. My personal formula is to create a landing page (use LeadPages or create a simple one on your blog), add a free giveaway on the page and use Facebook advertising to route traffic to the email list. It’s almost like switching a traffic button on.

But if you’re using it for the first time, start with a small budget. Test $20-30 ads with different configurations. Once you get the right combination, increase your budget gradually.

If trends from the previous years are anything to go by, 2015 will be a rocking year for small businesses that are prepared to take advantage of the different online marketing, advertising and promotional channels. The significance of content marketing will increase even more. But you’d have to combine smart reputation management techniques with it to ensure that visitors convert into customers. As I said at the start, if you stay focused on these six points, it’ll be hard for your competitors to catch you....

more information can click: http://www.problogger.net/archives/2015/01/26/the-6-step-online-marketing-strategy-every-small-business-should-follow-in-2015/ 

or here

https://moz.com/blog/small-business-marketing-strategies